Policies

Cookie Policy

Effective date: 1/1/2026

This Cookie Policy explains how Union Square Practice uses cookies and similar tracking technologies on our website.

What Are Cookies?

Cookies are small text files stored on your device that help websites function and provide information to site owners.

Types of Cookies We Use

Category

Purpose

Examples

Can You Opt Out?

Strictly Necessary

Essential for website to function

Session cookies, security

No

Functional

Remember preferences

Language, form data

Yes

Analytics / Performance

Understand how visitors use the site

Google Analytics

Yes

Targeting / Advertising

Personalized ads (we minimize these)

Marketing pixels

Yes

Third-Party Cookies

We may allow trusted third parties (e.g., analytics providers) to place cookies. These are governed by their own policies.

Managing Cookies

  • You can accept or reject categories through our cookie consent banner.
  • You can block cookies in your browser settings at any time.
  • California residents can also use the “Do Not Sell or Share My Personal Information” link or Global Privacy Control.

Updates

We may update this Cookie Policy. Check back periodically for changes.

Contact

Questions? Email admin@unionsquarepractice.com.

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

NameDescriptionDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Google Tag Manager

Google Tag Manager simplifies the management of marketing tags on your website without code changes.

NameDescriptionDuration
cookiePreferencesRegisters cookie preferences of a user2 years
tdRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.session

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
NameDescriptionDuration
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute